Graziella Coffee Company is a small batch coffee roasting company, co-founded by a second generation Italian-American and first generation Chinese-American couple, with the dream of changing the world through coffee. The business is named after Tony's late grandmother, Graziella, an immigrant and farmer from Southern Italy who moved to America in the 1950’s and spent 28 years working in a needle factory in order to support her family.

 The dream is to use the power of coffee to bring people together and address the pressing issues of our time, including (but not limited to) mental health, food security, agriculture, and youth empowerment through athletics and arts. Their belief is that business can and should be used to benefit the world, and that profits without purpose are meaningless. Brands have the power to captivate audiences and build a following, the energy of which they can mobilize to have an impact.

They currently sell bags of roasted coffee, instant coffee, and some merch online, direct to consumer, at events, and at a handful of specialty grocery stores throughout NYC with plans to deepen their product offerings in the near future.

Sourcing in an earth friendly and human centered way has been and will always be a cornerstone of this business. 

Working with a handful of importers and building relationships with them allows Graziella Coffee Co to feel comfortable when purchasing coffee and selling it to their customers.

The importers that they work with are either Certified B-corps, or have deep roots in the countries they are working in, contributing significantly to the community and its economy.

 Locally sourced 

 High standard for product

 Passionate

about coffee

RECIPE

The above method is called the "Bloom" portion of the brew, as CO2 in the ground coffee will escape and the coffee will breathe, allowing all those tasty flavor notes to develop. The more fresh the coffee is, the more gas you will see escaping the grounds - this is a good way to see how fresh your coffee is! If there is little to no bloom, you might be drinking old coffee.

If you really want to get into coffee making, get yourself a kettle with a thermometer, and an adjustable burr grinder. Grinding too coarsely and/or brewing with water that isn't hot enough can under extract your coffee, making it taste sour! Grinding too finely and/or brewing with water too hot can over extract your coffee, making it taste bitter! Water and grind size are two controllable variables that have a noticeable difference in your cup. Next time you make a coffee at home and it doesn't taste great, make sure your grind size and water temperature are where they need to be first!